Effectiveness Of Political Lawn Signs

Long regarded as a way to increase the name recognition of a given candidate the use of lawn signs as a campaign tactic more than doubled between 1984 and 2008 according to a 2013 study published in political behavior each year many local news reports chronicle the use and abuse of this relatively inexpensive.

Effectiveness of political lawn signs.

Surprisingly enough they are effective to the point where they can help a candidate by a little more than a percentage point. Millions of dollars are spent each election cycle on political lawn signs lenoir says. The full cost of the sign buy is 6 140 purchasing yard signs is a game of scale buying just one doesn t make a lot of sense but buying thousands or tens of thousands is relatively cost effective. Political yard signs have been around for a long time which brings people to ask how efficient they really are.

That s one of the key conclusions drawn by brandon lenoir a professor of political science and political communication at high point university in north carolina based on a study he co authored about the effectiveness of political lawn signs. Think of them as political mushrooms popping up on yards and street corners across the country every campaign season.